Brand Story
Lovvie & Joy was born in 2023 from the shared dreams of a group of mothers who wanted to create something truly special for their little ones. During countless moments of caring, comforting, and watching their babies grow, they realized how much difference safe, playful, and well-designed products could make. Guided by their love and firsthand experiences, they set out to design products that bring both joy and comfort to every baby’s world — crafted with the same care they give to their own children.
Now and Future
Lovvie & Joy quickly gained popularity on Amazon, with several products recognized as Best Sellers and Amazon’s Choice within their categories. Over time, the brand has cultivated a loyal community of fans who have grown alongside us. As we continue to expand, our goal is to make our heartfelt creations available worldwide — bringing love and comfort to more babies around the globe.
Behind the Design
The design concept often emerged spontaneously — for instance, when a team member discovered that black and white colors are scientifically proven to be beneficial for newborns as their visual abilities develop. Building on this insight, the team collaborated with designers to create aesthetically pleasing and developmentally appropriate designs.